Log in to Amazon, and you’ll see suggested products like winter decorations, novels, or toy recommendations for kids. Add that remote-controlled car into your cart for your nephew, and you’ll get recommendations for batteries and gift wrapping too. This is no accident – generative AI uses your past purchases and recent searches to curate this personalized display.

Imagine asking your phone a question and having it immediately understand and help accomplish your request. For most people, this vision became a reality when Apple launched Siri in 2011.

The conversational assistant pioneered natural voice interactions and ushered in the AI age.