Is Google Plus a bust? Or is it still a channel to be reckoned with if you don’t want to lose touch with your customers?
Google Plus – aka “Google+” – is a social network built by Google. It’s been connected to other Google products. It was the birthplace of Hangouts, for instance, now a standalone product.
But things are changing. Google is dismantling Google+ for parts. What will remain may be just a stream, yet it will likely endure due to its die-hard fan base.
So how relevant is Google+ to your business?
The answer is, it depends on your customer base. Are your ideal customers using it? If not, perhaps you can safely ignore it.
However, if you already have a following on Google+, or if you are targeting new customers who use it, here are three ways you can leverage it for your business:
Get Found Fast
It’s no surprise that Google Search favors Google+ posts. With a little reader engagement, your post can show up on page one in just a few days.
Give to Gain
Content that helps you target prospects with a simple “thank you” to folks who engage can work wonders.
Build Micro-Lists with Circles
Here’s a little-known secret: For circles up to 100, Google+ allows you to “Also send e-mail.” This can be a great way to build tightly segmented lists.
Depending on your audience, Google+ may still be the best way to connect with your customers.